£5 from every ticket going to ADHD UK
17th October 2025
£5 from every ticket going to ADHD UK
17th October 2025
FUNNELCRAFT® LIVE! 2025
Leonardo Royal Hotel, Oxford.
Join us to explore The Psychology of Being in Business...
FUNNELCRAFT® LIVE! 2025
Leonardo Royal Hotel, Oxford...
Join us to explore
The Psychology of Being in Business...
...and how the deeper patterns behind how we build, sell, and lead, either support or sabotage our growth.
You’ll uncover patterns holding you back, and reframe your customer journey, without dragging it out or draining your energy.
A One Day Event with NO sales pitches or hidden agendas!
That’s where Funnelcraft® Live comes in.
...and how the deeper patterns behind how we build, sell, and lead, either support or sabotage our growth.
You’ll uncover patterns holding you back, and reframe your customer journey, without dragging it out or draining your energy.
A One Day Event
with NO sales pitches or hidden agendas!
That’s where Funnelcraft® Live comes in.
One Powerful Day · Deep Insight · Real Momentum
One Powerful Day · Deep Insight
Real Momentum
This is more than a business conference. Funnelcraft® is a reset. A reconnection.
It's a powerful step toward creating customer journeys which are not just strategic, but psychologically safe, creatively fulfilling, and financially sound.
This is more than a business conference.
Funnelcraft® is a reset. A reconnection.
It's a powerful step toward creating customer journeys which are not just strategic, but psychologically safe, creatively fulfilling, and financially sound.
THE #1 Event For Business Owners
Who Want Their Strategy To Match Their Values
THE #1 Event For Business Owners
Who Want Strategy To Match Their Values
.
This room is for the business owner who’s done with:
Templates that ignore how your brain works
Strategies bringing you burnout instead of cash
Building offers you can’t even explain because they’ve evolved faster than you can keep up with
This room is for the business owner who’s done with:
Templates that ignore how your brain works
Strategies bringing you burnout instead of cash
Building offers you can’t even explain because they’ve evolved faster than you can keep up with
Our speakers will be exploring the deeper patterns behind how we build, sell, and lead. Each session is grounded in one of the eight pillars of The Psychology of Being in Business, revealing how our inner world shapes our strategy, and how the systems we build either support or sabotage our growth.
We’ll explore questions such as:
What makes a business feel safe, for both the founder and the buyer?
How does unprocessed burnout show up in your launch plan?
Why do some systems soothe you while others send you into shutdown?
How do you price your offers when your self-worth is on the line?
What happens when your business reflect your values, not just your goals?
The Psychology of Visibility
The Psychology of Leadership
The Psychology of Rest and Recovery
The Psychology of Money
The Psychology of Systems
The Psychology of Creativity and Innovation
The Psychology of Belonging
The Psychology of Safety and Risk
Our speakers will be exploring the deeper patterns behind how we build, sell, and lead.
Each session is grounded in one of the eight pillars of The Psychology of Being in Business, revealing how our inner world shapes our strategy, and how the systems we build either support or sabotage our growth.
We’ll explore questions such as:
What makes a business feel safe, for both the founder and the buyer?
How does unprocessed burnout show up in your launch plan?
Why do some systems soothe you while others send you into shutdown?
How do you price your offers when your self-worth is on the line?
What happens when your business reflect your values, not just your goals?
The Eight Pillars of
The Psychology of Being in Business,
The Psychology of Visibility
The Psychology of Leadership
The Psychology of Rest and Recovery
The Psychology of Money
The Psychology of Systems
The Psychology of Creativity and Innovation
The Psychology of Belonging
The Psychology of Safety and Risk
Why Funnelcraft® Live Is
Exactly What You Need Right Now:
Exclusive, Intimate Event
This isn’t a loud, crowded conference. It’s a space designed for deep focus, true connections, and emotional safety. Lower numbers and quiet zones mean you can show up as yourself; no mask required.
Interactive Funnel Sessions
We don’t do passive learning. The afternoon includes hands-on time to craft your own funnel components with expert support. You won’t just leave with ideas, you’ll leave with real insight, designed by you.
Funnelcraft Connect™
Connection isn’t about awkward small talk, it’s strategy. Meet people who understand the way you think. These aren’t just networking opportunities, they’re future collaborations, and friendships.
Why Funnelcraft® Live Is
Exactly What You Need Right Now:
Exclusive, Intimate Event
This isn’t a loud, crowded conference. It’s a space designed for deep focus, true connections, and emotional safety. Lower numbers and quiet zones mean you can show up as yourself; no mask required.
Interactive Funnel Sessions
We don’t do passive learning. The afternoon includes hands-on time to craft your own funnel components with expert support. You won’t just leave with ideas, you’ll leave with real insight, designed by you.
Funnelcraft Connect™
Connection isn’t about awkward small talk, it’s strategy. Meet people who understand the way you think. These aren’t just networking opportunities, they’re future collaborations, and friendships.
Who Should Attend Funnelcraft® Live?
Creatives and visionaries who are overwhelmed by traditional marketing advice and disconnected from their own strategy.
Deep thinkers and quiet leaders who know there’s more to customer journeys than just sales tactics and automation.
Founders who suspect their brain works differently and crave to build a business that works with it, not against it.
Who Should Attend Funnelcraft® Live?
Creatives and visionaries overwhelmed by traditional marketing advice and disconnected from their own strategy.
Deep thinkers and quiet leaders who know there’s more to customer journeys than just sales tactics and automation.
Founders who suspect their brain works differently and crave to build a business that works with it, not against it.
Why Only One Day?
Because you don’t need more time, you need more clarity.
Funnelcraft® Live is designed to shift how you think about funnels, strategy, and structure, without dragging it out or draining your energy.
In just one focused day, you’ll uncover the patterns holding you back, reframe how you approach your customer journey, and build funnel elements that actually feel good to use.
(If you do want more, we have limited spaces to the Mastermind Afternoon at the checkout - 16th Oct 2pm-5pm)
Why Only One Day?
Because you don’t need more time,
you need more clarity.
Funnelcraft® Live is designed to shift how you think about funnels, strategy, and structure, without dragging it out or draining your energy.
In just one focused day, you’ll uncover the patterns holding you back, reframe how you approach your customer journey, and build funnel elements that actually feel good to use.
(If you do want more, we have limited spaces to the Mastermind Afternoon at the checkout - 16th Oct 2pm-5pm)
Introducing The Line Up!
Speaker session updates on the way...
Introducing The Line Up!
Speaker session updates on the way...
Kate Whitley
Funnelcraft® Founder
Desislava Dobreva
Branding & Membership Queen™
Sandra Garlick MBE
Let's Get Visible®
Tania Gerard
Nuerodivergent Inclusion
Lee Simmonds
Men's Well-being Coach
Kennedy
Email Marketing Heroes
Kate Whitley
Desislava Dobreva
Funnelcraft® Founder
Branding Queen™
Sandra Garlick MBE
Kennedy
Let's Get Visible®
Email Marketing Heroes
Lee Simmonds
Tania Gerard
Men's Well-being Coach
ND Inclusion
Full Event Agenda
Thursday 16th October 2025
2pm - 5pm: Mastermind Afternoon
6pm - 7pm: Pre-Event Drinks Reception
7pm: Speakers & Sponsors Dinner
Friday 17th October 2025
9am - 9:30am: Registration
9:30am - 4:30pm: Funnelcraft® Live Main Event
4:30pm - 5:30pm: Networking Time (Optional)
Morning Sessions
Welcome from Kate and The Team
Kate Whitley
The Brainwaves Tilt Method™
Guest Speaker
TBC
Guest Speaker
TBC
Refreshment Break
Guest Speaker
TBC
Guest Speaker
TBC
Kate Whitley
TBC
Afternoon Sessions
Welcome back from lunch
Guest Speaker
TBC
Kate Whitley
TBC
Guest Speaker
TBC
Refreshment Break
Guest Speaker
TBC
Kate Whitley
TBC
Networking/Q&A
Full Event Agenda
Thursday 16th October 2025
2pm - 5pm: Mastermind Afternoon
6pm - 7pm: Pre-Event Drinks Reception
7pm: Speakers & Sponsors Dinner
Friday 17th October 2025
9am - 9:30am: Registration
9:30am - 4:30pm: Main Event
Morning Sessions
Welcome from Kate and The Team
Kate Whitley
The Brainwaves Tilt Method™
Guest Speaker
TBC
Guest Speaker
TBC
Refreshment Break
Guest Speaker
TBC
Guest Speaker
TBC
Kate Whitley
TBC
Afternoon Sessions
Welcome back from lunch
Guest Speaker
TBC
Kate Whitley
TBC
Guest Speaker
TBC
Refreshment Break
Guest Speaker
TBC
Kate Whitley
TBC
Networking/Q&A
Here's what some previous Funnelcrafters had to say!
Jules Gregory
Margaret Saunders
Louisa Wilcox
Here's what some previous
Funnelcrafters had to say!
Jules Gregory
Margaret Saunders
Louisa Wilcox
BUY YOUR TICKET TODAY
Join Us In Person or Virtually!
What's Included:
Full Day with Industry Experts
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Refreshments & Lunch
GET YOUR TICKET TODAY
Join Us In Person or Virtually!
What's Included:
Full Day with Industry Experts
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Refreshments & Lunch
Meet Your Host
Founder and award-winning business coach.
Kate is the Founder of Funnelcraft® Live, the #1 event designed to simplify the process of building and growing businesses by focusing on client success, having fun, and making more sales!
As the winner of the Woman Who Achieves Awards 2024, Kate’s mission is to reignite passion for small business owners, helping them avoid costly mistakes and connect with the right people.
Her journey navigating ADHD has equipped her with the skills to support fellow neurodivergent entrepreneurs and those overwhelmed by the demands of running an online business and has worked with over 3,000 people in 20+ countries building profitable digital businesses.
Meet Your Host
Founder and award-winning business coach.
Kate is the Founder of Funnelcraft® Live, the #1 event designed to simplify the process of building and growing businesses by focusing on client success, having fun, and making more sales!
As the winner of the Woman Who Achieves Awards 2024, Kate’s mission is to reignite passion for small business owners, helping them avoid costly mistakes and connect with the right people.
Her journey navigating ADHD has equipped her with the skills to support fellow neurodivergent entrepreneurs and those overwhelmed by the demands of running an online business and has worked with over 3,000 people in 20+ countries building profitable digital businesses.
Frequently asked questions
Who is this event for?
Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.
It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.
If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...
Funnelcraft is for you.
Will my disabilities be considered?
Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!
In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂
PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!
If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.
The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.
Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.
Click here to view their Access Statement.
Can I get a carer's ticket?
Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.
How do I get my ticket?
We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!
Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣
Can't wait!
Can I get a ticket onsite the day of the event?
It depends on how quickly tickets sell. Watch this space.
What is your refund policy?
If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is available to attend either In-person or Virtually, and is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can still access the whole event.
In-person tickets can be switched to Virtual tickets at any time, but Virtual tickets can only be exchanged for In-person tickets if they are seats available. All tickets are transferable by letting us know the name of the new ticket holder.
What does the having a Virtual Ticket mean?
The event will be livestreamed throughout the whole day so you can watch each speaker in real time and participate in their session. We'll send you the links to everything you need before the event starts.
This means you'll be able to join in any of the mini-competitions, the fun tasks, and asks questions you'd like the speaker to answer.
You'll have access to the same resources as well, in a digital format, such as workbooks etc.
Plus! You will automatically get sent the replays to go back over in your own time.
Is there parking at the venue?
The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.
The cost per 24 hours/overnight is £6 per night. The following tariff applies:
Up to 1 hour: Free
Up to 4 hours: £2.00
Up to 12 hours: £4.00
13 to 24 hours: £6.00
Blue Badge Holders are Free of Charge with valid badge.
The above prices are applicable to all guests including those staying overnight and are subject to change.
Where can I find travel information?
Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.
Please see the map on the venue website:
https://www.leonardohotels.co.uk/hotels/oxford
Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.
Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.
Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.
Railway Station (Stop R5): Stagecoach S3 Gold
Just Outside Railway Station - Frideswide Square (Stop R7):
Just outside Gloucester Green Bus Station - George Street:
(Stop B1) 300 Park&Ride
(Stop B2) S1
Is there preferred accommodation I can book?
We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.
If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.
We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!
https://www.leonardohotels.co.uk/hotels/oxford
10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.
https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,
Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!
Is there a community space?
Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!
Is there any follow up help after the training day?
YES! We have a range of options!
Frequently asked questions
Who is this event for?
Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.
It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.
If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...
Funnelcraft is for you.
Will my disabilities be considered?
Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!
In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂
PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!
If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.
The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.
Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.
Click here to view their Access Statement.
Can I get a carer's ticket?
Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.
How do I get my ticket?
We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!
Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣
Can't wait!
Can I get a ticket onsite the day of the event?
It depends on how quickly tickets sell. Watch this space.
What is your refund policy?
If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is available to attend either In-person or Virtually, and is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can still access the whole event.
In-person tickets can be switched to Virtual tickets at any time, but Virtual tickets can only be exchanged for In-person tickets if they are seats available. All tickets are transferable by letting us know the name of the new ticket holder.
What does the having a Virtual Ticket mean?
The event will be livestreamed throughout the whole day so you can watch each speaker in real time and participate in their session. We'll send you the links to everything you need before the event starts.
This means you'll be able to join in any of the mini-competitions, the fun tasks, and asks questions you'd like the speaker to answer.
You'll have access to the same resources as well, in a digital format, such as workbooks etc.
Plus! You will automatically get sent the replays to go back over in your own time.
Is there parking at the venue?
The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.
The cost per 24 hours/overnight is £6 per night. The following tariff applies:
Up to 1 hour: Free
Up to 4 hours: £2.00
Up to 12 hours: £4.00
13 to 24 hours: £6.00
Blue Badge Holders are Free of Charge with valid badge.
The above prices are applicable to all guests including those staying overnight and are subject to change.
Where can I find travel information?
Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.
Please see the map on the venue website:
https://www.leonardohotels.co.uk/hotels/oxford
Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.
Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.
Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.
Railway Station (Stop R5): Stagecoach S3 Gold
Just Outside Railway Station - Frideswide Square (Stop R7):
Just outside Gloucester Green Bus Station - George Street:
(Stop B1) 300 Park&Ride
(Stop B2) S1
Is there preferred accommodation I can book?
We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.
If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.
We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!
https://www.leonardohotels.co.uk/hotels/oxford
10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.
https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,
Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!
Is there a community space?
Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!
Is there any follow up help after the training day?
YES! We have a range of options!
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