Templates that ignore how your brain works
Strategies bringing you burnout instead of cash
Building offers you can’t even explain because they’ve evolved faster than you can keep up with
Templates that ignore how your brain works
Strategies bringing you burnout instead of cash
Building offers you can’t even explain because they’ve evolved faster than you can keep up with
What makes a business feel safe, for both the founder and the buyer?
How does unprocessed burnout show up in your launch plan?
Why do some systems soothe you while others send you into shutdown?
How do you price your offers when your self-worth is on the line?
What happens when your business reflect your values, not just your goals?
What makes a business feel safe, for both the founder and the buyer?
How does unprocessed burnout show up in your launch plan?
Why do some systems soothe you while others send you into shutdown?
How do you price your offers when your self-worth is on the line?
What happens when your business reflect your values, not just your goals?
Exclusive, Intimate Event
This isn’t a loud, crowded conference. It’s a space designed for deep focus, true connections, and emotional safety. Lower numbers and quiet zones mean you can show up as yourself; no mask required.
Interactive Funnel Sessions
We don’t do passive learning. The afternoon includes hands-on time to craft your own funnel components with expert support. You won’t just leave with ideas, you’ll leave with real insight, designed by you.
Funnelcraft Connect™
Connection isn’t about awkward small talk, it’s strategy. Meet people who understand the way you think. These aren’t just networking opportunities, they’re future collaborations, and friendships.
Exclusive, Intimate Event
This isn’t a loud, crowded conference. It’s a space designed for deep focus, true connections, and emotional safety. Lower numbers and quiet zones mean you can show up as yourself; no mask required.
Interactive Funnel Sessions
We don’t do passive learning. The afternoon includes hands-on time to craft your own funnel components with expert support. You won’t just leave with ideas, you’ll leave with real insight, designed by you.
Funnelcraft Connect™
Connection isn’t about awkward small talk, it’s strategy. Meet people who understand the way you think. These aren’t just networking opportunities, they’re future collaborations, and friendships.
Who Should Attend Funnelcraft® Live?
Creatives and visionaries who are overwhelmed by traditional marketing advice and disconnected from their own strategy.
Deep thinkers and quiet leaders who know there’s more to customer journeys than just sales tactics and automation.
Founders who suspect their brain works differently and crave to build a business that works with it, not against it.
Who Should Attend Funnelcraft® Live?
Creatives and visionaries overwhelmed by traditional marketing advice and disconnected from their own strategy.
Deep thinkers and quiet leaders who know there’s more to customer journeys than just sales tactics and automation.
Founders who suspect their brain works differently and crave to build a business that works with it, not against it.
Morning Sessions
Refreshment Break
Afternoon Sessions
Refreshment Break
Kate is the Founder of Funnelcraft® Live, the #1 event designed to simplify the process of building and growing businesses by focusing on client success, having fun, and making more sales!
She is hosting both the Mastermind Afternoon and Funnelcraft® Live as well co-hosting the Breakfast Fix It Clinic on Friday morning with Dan, speaking in her own sessions and mentoring in the afternoon Speed Coaching Sessions.
Her journey navigating ADHD has equipped her with the skills to support fellow neurodivergent entrepreneurs and those overwhelmed by the demands of running an online business and has worked with over 3,000 people in 20+ countries building profitable digital businesses.
And no doubt on the day she'll be chatting to everyone when she's meant to be introducing speakers onto the stage! She does have a few surprises up her sleeves though!
Kate is the Founder of Funnelcraft® Live, the #1 event designed to simplify the process of building and growing businesses by focusing on client success, having fun, and making more sales!
Kate is hosting both the Mastermind Afternoon and Funnelcraft® Live! She'll also be co-hosting the Breakfast Fix It Clinic on Friday morning with Dan, as well as speaking in her own sessions and mentoring in the afternoon Speed Coaching Sessions.
As a winner of the Woman Who Achieves Awards 2024, Kate’s mission is to reignite passion for small business owners, helping them avoid costly mistakes and connect with the right people.
Her journey navigating ADHD has equipped her with the skills to support fellow neurodivergent entrepreneurs and those overwhelmed by the demands of running an online business and has worked with over 3,000 people in 20+ countries building profitable digital businesses.
No doubt she'll be chatting to everyone when she's meant to be introducing speakers onto the stage! She does have a few surprises up her sleeves though!
Full Day with Industry Experts
Breakfast Fix it Clinic
Speed Coaching Session
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Access to The Quiet Room
Refreshments & Lunch
Full Day with Industry Experts
Breakfast Fix it Clinic
Speed Coaching Session
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Access to The Quiet Room
Refreshments & Lunch
Dan Thomas
Headline Sponsor & Keynote Speaker
Dan is one of our Mastermind Afternoon Mentors and is leading the evening Founders Fireside Chat on Thursday.
Join us for a special fireside chat hosted by Dan, where he and fellow founders and entrepreneurs will dive deep into their journeys. This is a no-limits conversation, nothing is off-limits. Expect raw insights, hard truths, and never-before-heard stories that you won’t find in any ordinary session.
He'll also be hosting the Breakfast Fix It Clinic on Friday morning with Kate, as well as opening the event as our Headline Keynote Speaker with some great insights to kick us off, and we get to have his expertise as one of the afternoon Speed Coaches too! How exciting!
Dan Thomas
Headline Sponsor & Keynote Speaker
Dan is one of our Mastermind Afternoon Mentors and is leading the evening Founders Fireside Chat on Thursday.
Join us for a special fireside chat hosted by Dan, where he and fellow founders and entrepreneurs will dive deep into their journeys. This is a no-limits conversation, nothing is off-limits. Expect raw insights, hard truths, and never-before-heard stories that you won’t find in any ordinary session.
He'll also be hosting the Breakfast Fix It Clinic on Friday morning with Kate, as well as opening the event as our Headline Keynote Speaker with some great insights to kick us off, and we get to have his expertise as one of the afternoon Speed Coaches too! How exciting!
Desislava Dobreva is a keynote speaker and business mentor who helps entrepreneurs build brands that command authority and
create businesses that outlast the hype.
As an Eastern European woman in a space that rarely gives women like her the stage, she built a multi-million-dollar brand without
gimmicks, burnout, or selling her soul.
She’s mentored seven-figure founders, rising industry leaders, and the bold ones starting with nothing but a voice and a vision.
Recognized in Forbes, The Telegraph, Business Insider, Entrepreneur, and on stages worldwide, including TEDx, Des is known for her raw truth-telling, intoxicating presence, and frameworks that have become industry blueprints.
Since 2017, her membership BBS has been one of the longest running in the business, showing us the importance of building
brands with longevity, authority, and unstoppable momentum.
Desislava Dobreva
Speaker & Mentor
Desislava Dobreva
Speaker & Mentor
Desislava Dobreva is a keynote speaker and business mentor who helps entrepreneurs build brands that command authority and create businesses that outlast the hype.
As an Eastern European woman in a space that rarely gives women like her the stage, she built a multi-million-dollar brand without
gimmicks, burnout, or selling her soul.
She’s mentored seven-figure founders, rising industry leaders, and the bold ones starting with nothing but a voice and a vision.
Recognized in Forbes, The Telegraph, Business Insider, Entrepreneur, and on stages worldwide, including TEDx, Des is known for her raw truth-telling, intoxicating presence, and frameworks that have become industry blueprints.
Since 2017, her membership BBS has been one of the longest running in the business, showing us the importance of building brands with longevity, authority, and unstoppable momentum.
Kennedy is the world's #1 expert on psychology-based email marketing that converts. He's the author of Psych Stacked Email Marketing and founder at Email Marketing Heroes. Having shared the stage with the likes of Steven Bartlett, Daniel Priestley and Ryan Deiss, Kennedy is back at Funnelcraft for the 2nd consecutive year with something new to blow your mind (and fill your bank account)!
He will be speaking about how to never run out of ideas of what to email ever again and stripping away the overwhelm around email marketing so you can feel confident you know what the hell you're actually doing and why it's working. That means you're going to send emails that bring in clients.
Kennedy is also going to gift everyone access to his new email marketing course which shows you how to create a completely automated sales system in your business - so you can get paid to grow your email list! How cool is that!
Kennedy
Speaker & Mentor
Kennedy
Speaker & Mentor
Kennedy is the world's #1 expert on psychology-based email marketing that converts. He's the author of Psych Stacked Email Marketing and founder at Email Marketing Heroes.
Having shared the stage with the likes of Steven Bartlett, Daniel Priestley and Ryan Deiss, Kennedy is back at Funnelcraft for the 2nd consecutive year with something new to blow your mind (and fill your bank account)!
He will be speaking about how to never run out of ideas of what to email ever again and stripping away the overwhelm around email marketing so you can feel confident you know what the hell you're actually doing and why it's working. That means you're going to send emails that bring in clients.
Kennedy is also going to gift everyone access to his new email marketing course which shows you how to create a completely automated sales system in your business - so you can get paid to grow your email list! How cool is that!
Sandra is a Speaker Mentor and Visibility Strategist who helps business owners move from hidden to high profile. With over 25 years’ experience as a speaker, Sandra supports entrepreneurs to step onto stages with confidence, share their story, and attract the right clients.
She is also the founder of Woman Who, celebrating and inspiring women in business across the UK. Passionate about the psychology of visibility, Sandra shows how mindset and self-belief underpin business success.
Her mission is simple: to help others be seen, be heard, and most importantly, be remembered, and she will be speaking about how we can reframe visibility from something scary or “shouty” into something purposeful and aligned with our values.
Sandra Garlick MBE
Speaker & Mentor
Sandra Garlick MBE
Speaker & Mentor
Sandra is a Speaker Mentor and Visibility Strategist who helps business owners move from hidden to high profile.
With over 25 years’ experience as a speaker, Sandra supports entrepreneurs to step onto stages with confidence, share their story, and attract the right clients.
She is also the founder of Woman Who, celebrating and inspiring women in business across the UK. Passionate about the psychology of visibility, Sandra shows how mindset and self-belief underpin business success.
Her mission is simple: to help others be seen, be heard, and most importantly, be remembered, and she will be speaking about how we can reframe visibility from something scary or “shouty” into something purposeful and aligned with our values.
Tania Gerard
Speaker & Mentor
Tania is redefining the future of marketing. As the founder of Tania Gerard Digital UK, she leads one of the UK's first consultancies dedicated to accessible marketing and neurodiversity.
A TEDx speaker, ADHD UK Ambassador, and media
contributor featured by the likes of BBC Radio and Authority Magazine, Tania works with leading companies including Greene King, NHS, and Help For Heroes. Her mission: to prove that accessibility isn’t a checkbox, it’s the ultimate growth strategy.
Recognised as one of Alt Marketing School’s “100 Marketers to Watch,” Tania is challenging industries to break barriers, unlock hidden audiences, and make marketing work for everyone.
In her session. Tania will show you how accessibility can
give your business a competitive edge with practical, actionable strategies designed to deliver a quick turnaround proving accessibility isn’t complicated, it’s smart marketing.
Lee is a transformational coach, host of the Ten96 podcast, and creator of the MYTHOS framework, blending psychology, storytelling, and the Hero’s Journey.
With a storied background in Learning Design from the corporate world to secure learning environments, he helps transformational professionals engineer learning experiences that don't just inform but transform.
His body of work helps you rebel against comfort, dismantle the stories you tell yourseld, and step into threshold moments of growth. Known for his fun, mythic, provocative style, Lee challenges audiences to live stories worth telling.
Lee Drew Simmonds
Speaker & Mentor
Tania Gerard
Speaker & Mentor
Tania is redefining the future of marketing. As the founder of Tania Gerard Digital UK, she leads one of the UK's first consultancies dedicated to accessible marketing and neurodiversity.
A TEDx speaker, ADHD UK Ambassador, and media contributor featured by the likes of BBC Radio and Authority Magazine, Tania works with leading companies including Greene King, NHS, and Help For Heroes. Her mission: to prove that accessibility isn’t a checkbox, it’s the ultimate growth strategy.
Recognised as one of Alt Marketing School’s “100 Marketers to Watch,” Tania is challenging industries to break barriers, unlock hidden audiences, and make marketing work for everyone.
In her session. Tania will show you how accessibility can
give your business a competitive edge with practical, actionable strategies designed to deliver a quick turnaround proving accessibility isn’t complicated, it’s smart marketing.
Lee Drew Simmonds
Speaker & Mentor
Lee is a transformational coach, host of the Ten96 podcast, and creator of the MYTHOS framework, blending psychology, storytelling, and the Hero’s Journey.
With a storied background in Learning Design from the corporate world to secure learning environments, he helps transformational professionals engineer learning experiences that don't just inform but transform.
His body of work helps you rebel against comfort, dismantle the stories you tell yourseld, and step into threshold moments of growth. Known for his fun, mythic, provocative style, Lee challenges audiences to live stories worth telling.
With a storied background in Learning Design from the corporate world to secure learning environments, he helps transformational professionals engineer learning experiences that don't just inform but transform.
His body of work helps you rebel against comfort, dismantle the stories you tell yourseld, and step into threshold moments of growth. Known for his fun, mythic, provocative style, Lee challenges audiences to live stories worth telling.
Morning Sessions
Refreshment Break
Afternoon Sessions
Refreshment Break
Full Day with Industry Experts
Speed Coaching Session
Networking Opportunities
12-Month Access to Replays
Workbooks & Resources
Step-by-Step Trainings
Prizes for Funnel Challenges
Refreshments & Lunch
Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.
It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.
If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...
Funnelcraft is for you.
Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!
In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂
PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!
If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.
The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.
Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.
Click here to view their Access Statement.
Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.
We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!
Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣
Can't wait!
It depends on how quickly tickets sell. Watch this space.
If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can access the replays a couple of days after the event.
All tickets are transferable by letting us know the name of the new ticket holder.
The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.
The cost per 24 hours/overnight is £6 per night. The following tariff applies:
Up to 1 hour: Free
Up to 4 hours: £2.00
Up to 12 hours: £4.00
13 to 24 hours: £6.00
Blue Badge Holders are Free of Charge with valid badge.
The above prices are applicable to all guests including those staying overnight and are subject to change.
Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.
Please see the map on the venue website:
https://www.leonardohotels.co.uk/hotels/oxford
Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.
Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.
Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.
Railway Station (Stop R5): Stagecoach S3 Gold
Just Outside Railway Station - Frideswide Square (Stop R7):
Just outside Gloucester Green Bus Station - George Street:
(Stop B1) 300 Park&Ride
(Stop B2) S1
We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.
If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.
We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!
https://www.leonardohotels.co.uk/hotels/oxford
10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.
https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,
Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!
Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!
YES! We have a range of options!
Funnelcraft is for small business owners and online entrepreneurs who are often struggling with tech, systems, and marketing. They want a simple, step-by-step process to create a nurturing customer journey which is also a powerful sales funnel, because they need to increase profits.
It's Perfect For Small Business Owners Who are serious about growth and want to get instant results.
If you are juggling endless lists of tasks and looming deadlines, frustrated with tech, automations and funnels, desperate for some extra hours in the day to pull it together, and in need of some genuine help for your business...
Funnelcraft is for you.
Absolutely yes! Both Kate and George are ADHDers, we'll make damn sure of it!
In your Event Swag Bag you'll find a range helpful items for the day, and we have a member of staff dedicated to helping you, if you need it. 🙂
PLUS! We have a quiet room if you need some space to yourself for a while. We know what it's like needing a moment to breathe, collect your thoughts, and have a little space away from 'PEOPLE'!
If you have specific requirements we can help with, when you have purchased your ticket, email us at [email protected] and let us know what you need.
The event venue - Leonardo Royal Hotel Oxford Hotel does have bedrooms suitable for wheelchair access.
Throughout the hotel: additional accessibility features include accessible toilets in public areas, lifts to food and beverage areas, allocated parking spaces, accessible conference facilities, and accessibility to the restaurant.
Click here to view their Access Statement.
Yes you absolutely can! When you have purchased your ticket, email us at [email protected] to let us know, and we'll send you the info required to get them a ticket.
We'll write your name on a post it note which will get stuck to the bottom of Mr Poppet's paw when he jumps up onto Kate's desk. What happens with it after that is anyone's guess!
Luckily, George is in charge of this bit, so you'll get all the info in an email! Plus your name gets put on his list so he can make sure you get a Swag Bag 🤣
Can't wait!
It depends on how quickly tickets sell. Watch this space.
If the event is cancelled, moved, or rescheduled by us, you are entitled to a full refund, or pro-rata if additional services/products have been accessed/used. The event is being recorded for replay access to the whole day so anyone who can not attend on the day due to a change in plans can access the replays a couple of days after the event.
All tickets are transferable by letting us know the name of the new ticket holder.
The venue charges for parking to prevent commuters from using the spaces and reducing the number available for guests. 250 parking spaces available within the hotel grounds. This includes 6 accessible spaces.The car park is on a first arrive first serve basis therefore spaces cannot be reserved in advance.
The cost per 24 hours/overnight is £6 per night. The following tariff applies:
Up to 1 hour: Free
Up to 4 hours: £2.00
Up to 12 hours: £4.00
13 to 24 hours: £6.00
Blue Badge Holders are Free of Charge with valid badge.
The above prices are applicable to all guests including those staying overnight and are subject to change.
Driving: The conference venue is North of Oxford City centre just inside the main ring road where the A34 and A40 cross; approx. 10 mins from M40.
Please see the map on the venue website:
https://www.leonardohotels.co.uk/hotels/oxford
Train: There is a train station in Oxford City centre with frequent local buses available outside going past the venue and stopping at a bus stop 3 mins walk away. There is also a taxi rank.
Coach: There is coach station in Oxford City centre with frequent local buses available going past the venue and stopping at a bus stop 3 mins walk away. National Express, and the Oxford Tube stop inside the coach station. There is also a taxi rank 2 mins walk from the coach station.
Local Buses: From both the train station and the coach station to Leornardo Royal Hotel - the stop to get off is called 'First Turn'.
Railway Station (Stop R5): Stagecoach S3 Gold
Just Outside Railway Station - Frideswide Square (Stop R7):
Just outside Gloucester Green Bus Station - George Street:
(Stop B1) 300 Park&Ride
(Stop B2) S1
We've checked hotel prices in the area and there is not much difference between booking direct or through somewhere like Booking.com, even with a conference venue discount.
If you are a member of Leonardo Royal Hotels, there are various discounts, plus options to pay on arrival and free cabellation up to the day before.
We recommend staying at the venue itself, click here to see the facilities, it has a gym/small pool, bar, restaurant etc. and free wifi!
https://www.leonardohotels.co.uk/hotels/oxford
10 mins away by bus or car in Summertown In Summertown, there is an Easy Hotel. Summertown has shops, bars, etc. and 20 mins down the same road to the centre of Oxford itself.
https://www.easyhotel.com/hotels/united-kingdom/oxford/oxford,
Traffic from there to the venue is outbound so shouldn't cause a problem in the morning if you are staying over the night before. Oxford inbound traffic in the mornings is horrendous, and avoiding stress before an event is always to be preferred!
Yes! We have a Facebook Group and a separate community space for the event. We'll send you details of that. Make plans to meet up, share journeys, offer assistance, make friends!
YES! We have a range of options!
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Copyright ©2025 Brainwaves and Blueprints™